Just Do It

02/19/24

We are familiar with Nike's trademark swoosh and the marketing slogan “Just Do It.” I think the marketing slogan had to do with the tedious dread the athlete experiences as they must take on the drudgery of training, diet, and preparation for their physical objectives. In those times, the athlete must self-motivate and “Just Do It.” If he or she does not have that self-motivation, those physical objectives will not be met and the athlete will not succeed.

Life, in general, is a lot like that. There are times when we have to plow through times of drudgery. No one is going to make us or even encourage us to plow through; we “Just Do It.” We also experience this in our service for the Lord Jesus. We expect some “lightening bolt” to get us moving for the kingdom's sake, but in fact, there will be no “lightening bolts” but the necessity to “Just Do It.” Sometimes we waste precious kingdom opportunities, not because we can't see the opportunities, but we just don't get moving. We'll find when we “Just Do It” we then will experience and realize the leading and power of God as He uses us to complete His work.

We ask the question, “What comes first...the chicken or the egg?” In the case of most believers, God shows us an opportunity to advance the kingdom, but then it is up to us to “Just Do It.” If we don't, we'll just sit on that opportunity and it will pass us by. Reminds me of the guy I read about today in my morning time with God who buried his talent and it earned nothing for the master (Matthew 25:14-30). The purpose of that parable is to tell us to “Just Do It.” My prayer for you and me this day is this...Lord, so many times we see what needs to be done for the kingdom's sake, but we don't get off our rear ends and start working. Our problem is that it will require sacrifice, effort, a realigning of priorities. Help us to see that is exactly what you want from us...for the kingdom's sake and Your glory. We commit ourselves to “Just Do It.” Amen.

Walk with the King today and be a blessing.